August 2, 2018
| On 7 months ago

Captain Cool’s road safety campaign

By Abhishek Shankar

Former Indian cricket captain MS Dhoni was seen spreading road safety awareness in a new campaign by Gulf Oil. “Captain Cool” is its brand ambassador since 2011.

This time this bike lover who has so many expensive bikes in his garage was seen spreading the awareness about road safety.

For a long time, road safety has always been the topic of discussion, especially in India. There occurs a lot of accidents and other issues due to this reason. The youth do not wear helmets always and take it very lightly.


Gulf Pride 4T Plus has addressed this important issue in their latest 360-degree campaign featuring Dhoni. The campaign aims at making people aware about the road safety. It will also be aired on television and online platforms to maximise the reach.

In this new campaign, the 37-year-old cricketer plays the role of the ‘ideal rider’ who has depicted a similar calm and composed character on the road as on the cricket field.

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Dhoni is followed by millions of people. His cricketing skills and his calm nature is admired by everyone across the globe. There’s no doubt that this initiative will be complemented by everyone who sees it and because of him, many people will start following road safety rules.

This campaign aims at enhancing brand familiarity leading to a strong brand affinity for Gulf Pride 4T Plus among all the bikers in India and also, in order to educate the prospective buyers on the benefits.


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Abhishek Shankar

A writer by day and a reader by night. Chiller and life juggler

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