Indian Super League (ISL) has launched a campaign ahead of its upcoming season five, starting September 29. The campaign titled ‘#FanBannaPadega' calls out Indians to come out in large numbers for the Indian football.
It is understood that football followers in India are a limited set and do not have a sense of much attachment with the ISL clubs. The campaign aims to put football fans at the heart of the experience and wants them to come forward to support the game to help the sport grow. It wants football fans to be more passionate and devoted. It wants to construct a fandom in the nation.
Speaking at the launch of the campaign by Star India, the official broadcaster, a spokesperson said: “The Hero ISL stands for the realisation of a dream, the dream for millions of Indians to experience and understand the essence of Indian football.”
“Season 5 of the league is all set to usher in a new, refreshed wave of enthusiasm in India's emerging appetite for football. It is this essence that fuelled the introduction of the #FanBannaPadega campaign for Season 5 of the Hero Indian Super League, bringing football fans in the country together to support their heroes, their team, and their nation,” he added.
ISL 2018 commences on September 29 at the Salt Lake Stadium with two-time winners ATK taking on Kerala Blasters. There is a slight change in the format for this year's ISL and the fixtures were only released for the first half of the season.
The fifth edition of Indian Super League will have three breaks – two for international matches (October 8 – 16, 2018 and November 12 – 20, 2018), and third starting December 17, 2018, for Indian national team to prepare for the AFC Asian Cup in UAE. The announcement for 2019 fixtures will be done later.