Indian prodigy Prithvi Shaw scored a century on his debut for which he got congratulatory messages from all around the world. Prithvi’s ton gave many benefits to his sponsors but companies like Swiggy and FreeCharge tried to get the best of both worlds, and their gesture made them receive a legal notice.
Like millions of people, Swiggy and FreeCharge tried to cash in the limelight by giving their regards on one of the most famous debuts in Cricket. They shared a Tweet in praising Prithvi Shaw’s scintillating performance against Windies which made the Baseline Ventures (Prithvi Shaw’s associate venture) a bit ‘disappointed’.
The sports marketing firm is the wholesome manager of the young star’s commercial interest, and now they are planning to take legal action against the food delivering companies.
MD Tuhin Mishra of the association venture told the media, This is unfair to the player’s achievement and also to the sponsors who have inherent rights and paid for using Prithvi’s name by the rulebooks. We (Baseline Ventures) will be taking legal action against them.
Swiggy’s spokesperson confirms that the company received a legal notice from teenage batsman’s managing firm. He also confirmed that their team would evaluate and respond accordingly.
Here are the tweets that led both the companies into pain:
FreeCharge’s Tweet which they later removed:
— FreeCharge (@FreeCharge) October 5, 2018
Swiggy’s Tweet which they later removed:
Congratulations #PrithviShaw on your lightning-fast debut!
Baseline Ventures are managing the young star since 2017, and they are taking care of the commercial interests of the young sensation from then. The Batsman Prithvi Shaw has recently made his Test debut against Windies where he scored a century along with the skipper Virat Kohli and Ravindra Jadeja. His performance throughout the innings helped India to post a big total on board against hapless Windies. Due to his efforts, India won the match by an innings and 272 runs (Biggest Test win of the host nation). Prithvi also became the youngest batsman to score a century on his Test debut.