Twitter finds Burger Kings’ World Cup pregnancy ad ‘demeaning’ and ‘sexist’, Here’s why
Updated on: Jun 21, 2018 6:12 pm IST
Burger King has apologies for the offer they made for Russian women to be pregnant with the football star; they offered a lifetime service which initially takes their life on Twitter. Twitteraties are now ready with their sarcastic guns to fire on the Burger kings’ obsession with women. Critics attacked Burger king by calling them sexist and undignified while other are trolling them for their action.
Interestingly, Burger King announced their offer on twitter which was later on deleted by the official account holder still it was circulating within the social media platform. In a statement burger kings apologies for their mistake, they quoted, “We are sorry about the clearly offensive promotion that the team in Russia launched online, it does not reflect our brand or our values, and we are taking steps to ensure this type of activity does not happen again.”
Let ’s see how Twitter is taking a dig at it-
It’s not just Russia. Burger King has a global track record of misogynistic marketing. In Singapore the company advertised a 7-inch burger with overtly sexual imagery and a tagline saying “It’ll blow your mind away.” https://t.co/1yQMBccXJu
— Stephen Vargha (@VARGHANC) June 20, 2018
— Matthew Kupfer (@Matthew_Kupfer) June 20, 2018
Burger King's Russia franchise have had to apologise after they did a social media campaign offering a lifetime supply of Whopper burgers and 3 Million Russian Roubles to women if they get impregnated by footballers during the World Cup!
— Footy Accumulators (@FootyAccums) June 20, 2018
Burger King Russia head of marketing after being told his promotion has been canned. pic.twitter.com/fdkICBszTq
— kiwibuffalo / NZ Ranger / NZ Tiger / WellyNix (@nztigerinoz) June 21, 2018
People recalled another goof of burger king when they used a picture of rape victim clearly to sell hamburgers; people say this is not the first time when the demeaning attitude of Burger King is coming out in against of the women’s dignity.
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