Virat Kohli Net Worth: The game of Cricket is like a religion to the people of India and fans here treat cricketers like their ‘Gods’. Indian cricketers are always the high-demand commodity even out of the playground. Virat Kohli is an absolute superstar of the game with the willow in his hand but also dictates the terms when it comes to endorsements and incomes as well.
We will take a look at how Virat Kohli generates his incomes both on the field as well as outside the stadiums.
These are the fees that Board of Control for Cricket in India (BCCI) pays to players for each individual international match they play. These fees are same for each player in playing XI as well as members of the squad. Below is the break-up of how match fees vary across all three formats of the game:
Test Matches: INR 15 Lacs/match
ODI Matches: INR 6 Lacs/match
T20I Matches: INR 3 Lacs/match
‘Man of the match’ prize money and awards given by the other sponsors for each match are not included in this amount. Also, there are other performance bonuses which have been decided by BCCI for both individual and team performances. Individual bonus will be given when a player scores a ton/double-ton or takes a 5-wicket haul in an innings/10-wicket haul in a match. Team bonuses will be awarded when team India wins a test series against one of the top 3 ranked teams or on winning an ICC event.
All the Team India players get their annual salaries on the basis of the contract grades. BCCI announces the list of contracted players and their grades every year after keeping in mind the performances of players in the previous year and likelihood of the player being picked in any of the squad during the upcoming year.
Virat Kohli, the star performer and captain of team India, is part of the Grade A+ players and receives INR 7 Cr every year from BCCI as a part of annual player retainer fees. Please note that this amount is in addition to the match fees that he receives for every match he plays.
Virat Kohli is the only Indian in the Forbes’ list of world’s highest-paid athletes for the year 2020. According to Forbes, Virat Kohli earns a total of USD 26 million from all the sources. His playing salary and contracts amount to $2 million while his endorsements amount to a whopping $24 million in the year 2020. He is the only cricketer in the list as well. These numbers are simply staggering considering that he also receives some competition from Bollywood stars in India when it comes to the endorsements.
As per reports on an ESPN website, Virat Kohli ended up earning around INR 253 Cr during the year 2019 and his net worth stands at INR 900 Cr at the end of 2019. This includes incomes from all his contracts, endorsements as well as investments.
Virat Kohli started his IPL journey after his U-19 heroics in 2008 with Royal Challengers Bangalore. Initially been picked up as a compulsory age-group player, Virat Kohli scaled the heights in T20 cricket and became one of the hottest properties of the league. Currently, RCB is paying a mammoth INR 17 Cr every season to Virat Kohli for donning the Red & Gold jersey.
Virat Kohli earns a significant chunk of his money from various brand advertisements. As mentioned earlier, it is estimated by Forbes that Virat Kohli will earn around the US $24 million through endorsements this year. According to reports, his brand value has increased by 40% compared to the year 2019. His brand value is comparatively higher than some of the biggest names in the sporting arena including Lionel Messi, Rory McIlroy and Golden State Warriors’ Stephen Curry. This is because of Virat’s dominance in the highly penetrated Indian market.
We will go through some of his iconic brand associations from the long list over the course of his career. Virat currently endorses Audi, Manyavar, Puma, Wrogn, Uber India, Boost Energy, MuveAcoustics, MRF Tyres, Too Yumm, American Tourister, Sun Pharma, Remit 2, Hero MotoCorp, Valvoline, Gionee, Philips India, Vicks India, Colgate, Royal Challenge Alcohol, etc. One of his long-time association with Swiss watch brand Tissot came to an end in October last year. According to a report, Virat Kohli takes around INR 4.5-5 Cr per day for his advertisement commitments.
Along with his glorious career on the cricket field, Virat Kohli has converted himself into a brand with his business acumen. Virat Kohli has invested in various companies and even start-ups that went on to become successful brands. The Indian captain had started to explore his business potentials by launching two restaurants in his hometown of Delhi. Then he went into luxurious hospitality and started a premium bar & restaurant named as ‘Nueva’.
This Delhi born cricketer then decided to turn his jersey number into a brand and founded ‘One8’. This brand is managed by Virat’s brother Vikas Kohli. Virat currently runs a restaurant with this brand, named as ‘One8 Commune’ at IGI Airport in Delhi. Apart from this, One8 has collaborated with Puma for a shoe line and associated with an energy drink company ‘Ocean’.
One of his fundamental investments is in an apparel brand called ‘Wrogn’. Virat Kohli has co-created this brand with a management graduate and it is now very popular among the youth. Wrogn has conquered the online space with Myntra and Flipkart sales along with 30 physical stores across India.
Apart from this, Virat Kohli has also invested in Chisel fitness, London based sports tech start-up Sports Convo and an insurance start-up named as ‘Digit’. He also owns a tennis team in UAE Royals, an ISL team in FC Goa and a wrestling team in Bengaluru Yodhas.
In recent reports, Virat Kohli was the only cricketer in the list of highest-earning sports stars from Instagram. Virat Kohli has astonishing 62.2M & 35.6M followers on Instagram & Twitter respectively. This follower base is ideal for any brand to promote their products on social media. Virat Kohli earns INR 1.35 Cr per Instagram post and INR 2.3 Cr per his single tweet. The ridiculous amount of money for a social media post, isn’t it?
Virat Kohli decided to give something back to the society and started a charity foundation named as Virat Kohli Foundation (VKF) in 2013. This foundation partners with various NGOs across the country to help raising the funds for underprivileged children.