This year FIFA decided to shatter the glass ceiling and enhance the ‘beauty' of the beautiful game by appointing its first female ambassador for the FIFA World Cup 2018 in Russia which is slated to kickstart from 14 June.
Who is Victoria Lopyreva?
Victoria Lopyreva is a Russian television presenter, model and actress who was crowned Miss Russia in 2003.
Before stepping into the modelling industries, she earned a graduate degree in business administration from Rostov State University of Economics.
Throughout her career, she has worked with many of the top fashion and celebrity publications such as Cosmopolitan, Maxim, Gala and L'Oficiel.
She has made appearances in many of the fashion shows in Russia but she developed an interest in football in 2007 when she worked as a co-anchor of Georgiy Cherdantsev in the ‘Football Night' TV.
Recalling her early days as the first female host of a soccer program, she said in an interview, “The audience had gotten used to the idea that only a man with a beer and chips can talk about football, and here was a blonde girl talking about football.”
“We had record-breaking numbers that first year and I thought I should keep trying to finally melt this ice between us,” she added.
Lopyrova Responsibilities as an Ambassador:
As an official ambassador of the World Cup, Lopyreva is designated to take part in events for promoting the image and traditions of Russia and her hometown Rostov-on-Don.
As an official representative, she would also talk about the aims and objective of the tournament from the hosts' point of view and promote the sport as part of a healthy lifestyle.
Lopyrova is also the UNAIDS special ambassador, who spreads the awareness of HIV among people and promote zero discrimination during the summer event.
“She will encourage millions of people coming to the World Cup to protect themselves from HIV and raise their voice against discrimination on the basis of race, nationality or HIV status,” Vinay P. Saldanha, UNAIDS director said.