This year FIFA decided to shatter the glass ceiling and enhance the ‘beauty’ of the beautiful game by appointing its first female ambassador for the FIFA World Cup 2018 in Russia which is slated to kickstart from 14 June.

Who is Victoria Lopyreva?

Victoria Lopyreva is a Russian television presenter, model and actress who was crowned Miss Russia in 2003.

Before stepping into the modelling industries, she earned a graduate degree in business administration from Rostov State University of Economics.

Throughout her career, she has worked with many of the top fashion and celebrity publications such as Cosmopolitan, Maxim, Gala and L’Oficiel.

She has made appearances in many of the fashion shows in Russia but she developed an interest in football in 2007 when she worked as a co-anchor of Georgiy Cherdantsev in the ‘Football Night’ TV.

Recalling her early days as the first female host of a soccer program, she said in an interview, “The audience had gotten used to the idea that only a man with a beer and chips can talk about football, and here was a blonde girl talking about football.”

“We had record-breaking numbers that first year and I thought I should keep trying to finally melt this ice between us,” she added.

One more interview in Lebanon 🇱🇧 – done ✅ There is no better place to be right now! I am so impressed by Lebanese hospitality, smooth weather and nice people! One of the best experience in my life! Thank you! V ❤️/ Во время интервью стала вспоминать наш маршрут @trophytour и моих официальных визитов в рамках моей деятельности – посла FIFA @fifaworldcup по всему миру и поняла, что ни разу ещё не проигрывала та команда за которую я болела, если я нахожусь на стадионе⚽️☝🏽V – for Victory 🙋‍♀️✊🏽V

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Lopyrova Responsibilities as an Ambassador:

As an official ambassador of the World Cup, Lopyreva is designated to take part in events for promoting the image and traditions of Russia and her hometown Rostov-on-Don.

As an official representative, she would also talk about the aims and objective of the tournament from the hosts’ point of view and  promote the sport as part of a healthy lifestyle.

Lopyrova is also the UNAIDS special ambassador, who spreads the awareness of HIV among people and promote zero discrimination during the summer event.

“She will encourage millions of people coming to the World Cup to protect themselves from HIV and raise their voice against discrimination on the basis of race, nationality or HIV status,” Vinay P. Saldanha, UNAIDS director said.

 

О том, как восстанавливаться после перелётов ✈️, моих любимых процедурах в салоне @best_centre и косметических продуктах, которыми пользуюсь 😉#Repost @beautyhackru with @get_repost ・・・ <<Я поздно ложусь и рано встаю – живу в таком графике весь последний год. Утро начинаю со стакана воды (теперь это японская водородная вода) и чашки кофе, чтобы проснуться. В постоянных перелетах сложно найти время для спорта. Раньше занималась регулярно, теперь от случая к случаю. Меня спасают массаж, танцы и плавание – это снимает стресс и позволяет поддерживать хорошую форму. После чемпионата хочу сразу же вернуться к занятиям в зале.>> – телеведущая, модель и посол чемпионата мира по футболу Виктория Лопырева @lopyrevavika рассказала BeautyHack о своих детских комплексах, конкурсах красоты и секретах питания. . Читайте большое интервью по ссылке в описании профиля. #интервью #beautyhackru

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